Mamas & Papas Enter Administration

Just days after the collapse of baby & childrens brand Mothercare collapses, Mamas & Papas have also announced they have entered into administration with jobs and stores being axed and more at risk of going. Six of the retailers stores have been closed and 73 staff made redundant with immediate effect. A further 54 roles are also at risk at the Huddersfield head office.

Mamas & Papas said its unprofitable stores in Aberdeen, Preston, Milton Keynes, Lincoln, Leamington and Fareham closed their doors on Friday 8th November. The administration, conducted by Deloitte, came after it was put under pressure as its shoppers moved online and high street footfall continued to decline.
Mamas & Papas, which had 27 stores and three concessions, said the remaining stores will continue to trade as normal, along with its digital, wholesale and concession arms of the company.

Plans have also been announced to "simplify" operations at its Huddersfield head office which could lead to further job losses.

Executive chairman of Mamas & Papas Riccardo Cincotta, said: "These actions are always difficult but they are also necessary in a challenging market to ensure Mamas & Papas achieves its considerable future potential.

"We remain fully focused on maintaining our position as the UK's most popular nursery brand.
We will continue to review our store portfolio in the light of customers' changing behaviour and we remain fully committed to an omni-channel offering that reflects their evolving needs."

The retailer said all customer orders, including outstanding orders placed with the closed stores, are unaffected by the administration and will be "delivered on time without disruption".